Prove what happened.
AdPriva records the consent wording displayed, the visitor’s action and whether the submission appears human or automated. It seals them in a tamper-evident record with an Evidence ID designed to travel with the lead, so buyers can examine the evidence.
Evidence ID
EV-91C2-7F4A
Lead · home insurance quote
Evidence ID attached
To the marketplace →
When a lead changes hands, the consent evidence often stays with the original seller. If a buyer needs to prove what happened, a CRM field that says “yes” doesn’t tell the whole story.
EXAMPLE · HOME INSURANCE LEAD
A consumer requests a home insurance quote on a comparison site and agrees to a call from Example Insurance.
The lead passes through a marketplace and a broker before reaching the insurer.
Weeks later, the consumer disputes having agreed to the call.
The lead says “yes”. But the evidence behind that answer may still be with the original seller.
Example
Explore the evidence →Follow how a consent interaction is captured, assessed, sealed and made available for review.
1. Capture
On the seller’s form, the AdPriva tag records the consent wording displayed, the choice made and when the form was submitted. It does not read the contents of the visitor’s contact fields.
2. Assess
AdPriva analyses interaction signals to assess whether a form was submitted by a human, AI agent or bot, or whether the result is uncertain. Each assessment is probabilistic, not proof of identity or consent validity.
3. Seal
AdPriva seals the recorded interaction and its traffic assessment into one signed evidence record, linked to an Evidence ID. If the signed record is changed, its integrity check fails.
4. Verify
The Evidence ID is designed to travel with the lead, from the comparison site to the marketplace, broker and insurer. It gives buyers a way to examine the consent evidence and traffic assessment without relying solely on the seller’s records.
Explore the recorded interaction, traffic assessment and integrity of an Evidence Object. Run the integrity check directly in your browser.
Evidence ID
EV-91C2-7F4A
Why it matters: automated submissions can lower a lead’s quality, or raise questions about where an interaction came from.
What this layer doesn’t show: A probabilistic technical assessment: not a legal finding, and not an identity. Recognising AI agents is in preview. Evidence of whether an agent had a person’s authority to act is a separate capability, and it is planned.
If anyone changes even one word of a record after it is signed, this check fails.
This demonstration
A real AdPriva record
No real record is shown on this site yet.
Runs in your browser. Nothing is sent anywhere.
Not checked yet. Press Check integrity.
{
"record": {
"assessment": {
"class": "human",
"kind": "technical assessment, not a legal finding",
"model": "none",
"reason": "Varied pointer movement and typing rhythm",
"reason_code": "R-101"
},
"evidence_id": "EV-DEMO-91C2",
"format": "adpriva-website-demo/0",
"interaction": {
"action": "consent box ticked by the visitor, then form sent",
"consent_box_when_observation_began": "unticked",
"form_fields_read": "none",
"observation_began": "2026-10-28T09:41:02.118Z",
"observed_at": "2026-10-28T09:41:05.902Z",
"page": "/home-insurance/quote",
"purpose": "Phone call about a home insurance quote",
"received_at": "2026-10-28T09:41:07.010Z",
"recipient": "Example Insurance",
"site": "compare.example",
"wording": "I agree to be called by Example Insurance about my home insurance quote.",
"wording_in_view_ms": 4200,
"wording_sha256": "01b71a85975bfaa2c921accbf87c3192b88963a7a44da31de383bbf3e922ddaf"
}
},
"signature": "v2lfzFdtkEFIQ4qorXksL_cfaS5g_72_xbCCFOqUwsrv9ITR9GL8TSBL_wHtJbrLooTfsjw3V3AX8qjvp1ajoA",
"public_key": {
"kty": "EC",
"crv": "P-256",
"x": "InqPmS3csIpNWPqLCRbXqDC7ceEpmnApoX1ukZuXI78",
"y": "cZPOdvEQxofEWwF6TU2Oo9zFc88QyUifR_EtMcAsnlY"
}
}What this layer doesn’t show: A passing check shows the record is unchanged since it was signed, against the key it was signed with. It doesn’t show who acted, what they understood, whether everything recorded was accurate, or that the consent was legally valid.
For lead sellers · Publishers, comparison sites and affiliates
For lead buyers · Insurers, brokers and marketplaces
Why AdPriva
AdPriva brings the recorded consent interaction, traffic assessment and integrity information together, so buyers can examine more than a consent flag.
A signed evidence record allows changes to the record to be detected through an integrity check.
The recorded consent interaction and assessment of human or automated activity are linked under one Evidence ID.
Designed to record consent choices and technical signals without reading names, email addresses or phone numbers entered into form fields.
Practical answers about evidence, integrations, privacy and working with AdPriva.
Your CRM records what your systems stored. AdPriva brings the consent wording displayed, the visitor’s action, timestamp and traffic assessment together in a signed evidence record. One Evidence ID provides a common reference, making it easier to examine what happened without piecing together separate logs and screenshots.
An Evidence ID is designed to accompany each lead. The associated record contains the consent wording displayed, recorded actions, timestamps and traffic assessment. Buyers can examine the available evidence, subject to access permissions, and use supported integrity checks to detect changes to signed records. Production buyer verification and access arrangements are still being validated.
AdPriva is designed to work alongside your existing forms and consent-management platform, without replacing them. Its tag records permitted interactions while respecting the applicable consent controls. Integration depends on your setup, which we review with you during the pilot.
AdPriva analyses technical interaction signals to assess whether a submission appears to come from a human, AI agent or bot, or whether the result is uncertain. The assessment is probabilistic, not proof of identity or a legal determination.
No. AdPriva provides evidence of the recorded interaction, including the consent wording displayed, the action taken and when it occurred. An integrity check can help establish whether a signed record has changed, but it cannot establish that consent was legally valid. That determination remains with the responsible business and relevant authorities.
The business can retrieve the evidence associated with the lead and review the consent wording, recorded action, timestamp and traffic assessment. This provides a common record for investigating the dispute rather than relying solely on CRM entries or screenshots. Matching the complaint to the consumer remains within the business’s own systems.
AdPriva is designed to capture consent interactions and technical signals without reading the contents of contact fields such as names, email addresses or phone numbers. Some technical information may still qualify as personal data. Our privacy documentation explains the applicable data handling and protections.
We work with your team to understand your lead-generation workflow, consent platform and evidence requirements. Together, we agree on a suitable test, explore the evidence and verification experience, and assess integration options for your forms. Design partners receive direct access to our team and help shape the product. Pilot terms are agreed before testing.
We’re inviting lead sellers and buyers in France to help shape how consent evidence is captured, shared and checked.
Or email us at hello@adpriva.com