Guides on consent evidence.

Practical guides for businesses that buy and sell leads. Learn what consent evidence to collect, what to ask your partners for and how to handle questions when a lead is challenged.

Guide · 7 min read

What consent evidence should come with a purchased lead?

Eight elements worth checking when buying leads, why they matter and the questions to ask your suppliers.

For: Brokers, insurers and marketplaces that buy leads, and the sellers who supply them

Guide · 5 min read

Why a CRM consent timestamp may not answer a buyer’s questions

What a consent timestamp can tell you, what it may leave unanswered and how additional evidence can help.

For: Lead sellers and marketplaces that keep consent logs, and the buyer teams that receive them