Record what happened. Keep personal details where they belong.
AdPriva is designed to capture consent choices and technical interaction signals without collecting the names, email addresses or phone numbers entered into your forms.
Your business keeps the contact details. The Evidence ID connects the lead to its associated evidence.
lead-form.example/devisTag loaded after consentContact-field contents excluded from evidence capture
What AdPriva leaves out and what an Evidence Object contains
What AdPriva leaves out
- Names, email addresses and phone numbers entered into contact fields
- Session recordings or replays
- Cross-site tracking identifiers
- Interaction signals before the required consent is granted
What an Evidence Object contains
- A unique Evidence ID
- A pseudonymous lead reference, when configured
- References to the consent wording and relevant legal documents
- The recorded consent interaction and traffic assessment
- A cryptographic signature and available verification information
How the design protects identities
Consent comes first.
AdPriva is designed to load only after the required consent is granted through your consent platform. If a visitor declines, the consent-gated tag does not collect their interaction. Withdrawing consent stops further collection.
Your customer references stay yours.
Your backend can link an Evidence ID to a lead using a pseudonymous reference generated with a secret key you control. AdPriva doesn’t need the original lead identifier or your secret key.
Pseudonymous does not mean anonymous. References may still be linkable to individuals through information held by the seller.
Evidence you can verify. Decisions you control.
AdPriva creates a tamper-evident record of the consent interaction and its traffic assessment. An integrity check helps establish whether the record has changed since it was signed.
Verification does not automatically establish someone’s identity, the accuracy of every recorded claim or whether consent was legally valid. Those decisions remain with the businesses and authorities responsible.
Privacy matters here, too.
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The design partner programme
We’re running the pilot with a small group of lead sellers and buyers. Partners use AdPriva free while it lasts and help decide what we build next.
- What you get
- Free use during the pilot
- A direct line to the people building AdPriva
- A say in what we build next
- What we ask
- Run the tag on at least one live lead form
- Confirm each Evidence ID from your server
- Join regular feedback sessions during the pilot
- Later, a case study, only if you agree
- Who fits
- You generate or buy consumer leads through web forms
- You use a consent banner (tell us which)
- A developer can add one server call per lead
- What happens next
- We reply by email and book a 30-minute call to see if it’s a fit.