How a consent interaction becomes evidence.
AdPriva records the consent wording displayed, the visitor’s action and an assessment of whether the submission appears human or automated. It seals them into a tamper-evident record linked to one Evidence ID.
Designed to work alongside your existing consent platform, without reading the contents of contact fields.
From a consent choice to checkable evidence.
Five steps, from preparing the form to making the evidence available for a buyer to examine.
Activate
The tag activates when permitted
AdPriva works alongside your existing consent platform. The tag is configured to respect the permissions required before collecting interaction signals.
Capture
The interaction is captured
AdPriva records the consent wording displayed, the visitor’s choice and when the form was submitted, without reading the contents of contact fields.
Assess
The traffic is assessed
Interaction signals are analysed to assess whether a human, AI agent or bot submitted the form, or whether the result is uncertain. The assessment is probabilistic, not identity verification.
Seal
The evidence is sealed
The recorded interaction and traffic assessment are signed together in a tamper-evident record, associated with one Evidence ID.
Verify
The buyer examines the evidence
The Evidence ID is designed to accompany the lead. Buyers can examine the associated evidence and use supported integrity checks, subject to access permissions.
Three layers. One Evidence Object.
Each Evidence Object brings together the recorded interaction, traffic assessment and integrity information under one Evidence ID.
Recorded interaction
The consent wording displayed, the visitor’s choice and when the form was submitted.
Traffic assessment
A probabilistic assessment of human, AI-agent, bot or uncertain activity.
Record integrity
Signed evidence linked to an Evidence ID, with integrity checks that detect changes.
The five steps
Step 01
The tag activates when permitted.
AdPriva works alongside your existing consent platform. The tag starts recording only when the required permissions are in place, respecting the consent controls configured for your site.
Step 02
The interaction is captured.
AdPriva records the consent wording displayed, the visitor’s choice and when the form was submitted, without reading the contents of contact fields.
Step 03
The traffic is assessed.
Interaction signals help assess whether a submission appears to come from a human, AI agent or bot, or whether the result is uncertain. The assessment is probabilistic, not identity verification.
Step 04
The evidence is sealed.
The recorded interaction and traffic assessment are brought together in a signed, tamper-evident record associated with one Evidence ID. Changes to signed data can be detected through an integrity check.
Step 05
The buyer examines the evidence.
The Evidence ID is designed to accompany the lead through the supply chain. Buyers can examine the associated evidence and supported integrity checks, subject to access permissions.
Consent evidence
Know which consent wording was in place.
AdPriva links each evidence record to a versioned reference for the consent wording and relevant legal materials, helping businesses review what was associated with the form at the time of submission.
Know when it happened.
AdPriva distinguishes when a browser reported an interaction from when its servers received the record. Both timestamps help businesses understand the sequence of events when reviewing consent evidence.
Event time
When the action was reported
The timestamp recorded by the visitor’s browser.
Receipt time
When AdPriva received it
The server-side timestamp associated with receipt of the evidence.
A consent timestamp tells part of the story.
When a lead is questioned, buyers need more than a yes in a CRM. They need to examine what was recorded, when it happened and whether the evidence has changed.
A typical CRM entry
- Consent
- Yes
- Timestamp
- 09:41:05
Shows what the CRM recorded.
AdPriva evidence
- Consent wording displayed
- Recorded choice and timestamp
- Traffic assessment
- Signed record integrity
One Evidence ID links the record.
Explore a pilot.
We’re inviting lead sellers and buyers to explore how AdPriva could fit their workflows, test consent evidence and help shape the product.
- Who it’s for
- Lead sellers, publishers, marketplaces, brokers and insurers.
- What you get
- Direct collaboration with our team, pilot access and input into product development.
- What happens next
- We’ll discuss your workflow, identify a suitable test and agree on the next steps together.