Guide · 5 min read
Why a CRM consent timestamp may not answer a buyer’s questions
What a consent timestamp can tell you, what it may leave unanswered and how additional evidence can help.
Sell leads that carry their own evidence.
When a buyer questions a lead, you shouldn’t have to piece together screenshots, CRM timestamps and consent logs.
AdPriva brings together the consent wording displayed, the visitor’s choice and an assessment of whether the submission appears human or automated. The information is linked to a tamper-evident record through one Evidence ID, designed to travel with the lead.
Evidence Object
Evidence ID
EV-91C2-7F4A
Recorded interactionConsent box ticked, then form sent
Traffic assessmentAssessed as human
Record integritySigned, tamper-evident evidence
Lead · Home insurance quote
Evidence ID attached
To the marketplace →
Make every lead easier to explain.
Give buyers more context about how a lead was collected, without relying on screenshots, CRM timestamps and consent logs scattered across your systems.
Give buyers the evidence they ask for
Make the consent wording, recorded choice, submission time and traffic assessment available through one Evidence ID.
Fit your existing lead workflow
AdPriva works alongside your forms and consent platform. The Evidence ID is designed to become one additional field in the lead file or API payload you already send.
Be ready when a lead is questioned
When a buyer challenges a lead, the associated evidence gives both sides a common record to examine and helps them investigate what happened.
From your form to evidence-backed leads.
AdPriva is designed to work alongside your existing forms, consent platform and lead delivery process.
Connect your form
Add the AdPriva tag to your existing form and configure it to activate when the required permissions are in place.
Capture consent context
Identify the consent wording and checkbox to record. AdPriva captures the observed interaction without reading contact-field contents.
Keep the Evidence ID
Link the Evidence ID to the lead in your own CRM or lead management system.
Pass it to your buyer
Include the Evidence ID in the lead file or API payload your buyer already receives, so they can access the associated evidence through supported verification workflows.
End-to-end lead handoff is being developed with design partners. Integration and buyer access are confirmed for each pilot.
Guides for lead sellers
All guides →Proposed guide
What consent evidence should you provide with every lead?
What lead buyers may expect, which records matter and how to prepare consent evidence for the leads you sell.
How pricing works
Sellers pay per evidence-backed lead. Buyers verify for free.
Our planned pricing model is usage-based, with pilot terms agreed directly with each partner.
Bring evidence into your lead flow.
Tell us how you collect consent, generate leads and deliver them to buyers. We’ll explore how AdPriva could fit your existing workflow.
- Who it’s for
- Publishers, affiliates, comparison sites and lead marketplaces that generate or sell consumer leads.
- What you get
- Free access during the agreed pilot, direct collaboration with our team and the opportunity to shape the product.
- What happens next
- We’ll review your forms, consent platform and lead-delivery process, then identify a suitable pilot together.